SASKHIA HAS RECENTLY GRADUATED FROM TILEYARD EDUCATION, STUDYING INTERNATIONAL MUSIC MARKETING WHICH SHE HAS JUST GRADUATED IN WITH A DISTINCTION. SHE IS EXTREMELY PROACTIVE WITH A STRONG PASSION FOR MUSIC CREATIVITY, MUSIC MARKETING, BRANDING, ARTIST DEVELOPMENT, COMMUNITY BUILDING, EQUALITY, DIVERSITY, AND THE WIDER CREATIVE INDUSTRIES. A SELF-STARTER THAT'S HIGHLY RESILIENT, AND A LADY THAT DOESN'T GET DISCOURAGED EASILY, HIGHLY MOTIVATED WITH A GREAT PERSONALITY AND POSITIVE CAN-DO ATTITUDE.
SASKHIA REALLY ENJOYS MEETING LIKE-MINDED PEOPLE IN THE ENTERTAINMENTS INDUSTRY AND FINDS IT EXTREMELY INSPIRING. SHE ATTENDS A VARIETY OF MUSIC INDUSTRY CONFERENCES AND TALKS AND IS ALWAYS WELL-INFORMED ON CURRENT ISSUES, TRENDS, AND LEGAL ISSUES, WITHIN THE MUSIC AND ENTERTAINMENT INDUSTRIES.
Why is fostering a positive culture in the music industry important to you?
I am passionate about equality, diversity, and inclusion and enjoy representing unheard and underrepresented voices in the music and entertainment industries.
My main aims and motivations are to help diversify the music industry landscape, as well as help improve representation, and access, as well as help educate and inform others of the barriers certain groups face.
I love helping artists form campaigns, and marketing personas and improve in terms of artistic development, and commercial success. For this reason, I am looking to form a company to help represent unheard voices and offer music marketing, artist development, and management advice. I am currently managing dance/ electronic house artists, but I am looking to form the first commercial transgender girl band in the UK!
Being a transgender music professional has come with barriers and challenges. I help inform and educate others on Barrie’s people from underrepresented and unheard communities face across the U.K.
What’s your day-to-day like?
Mentoring, informing, educating, Attending conferences and events, collaborating with other professionals, and issues around equality and diversity.
My MA in International Music Marketing with Distinction and forming the first commercial trans girl group
To be honest, confidence and funding!
Like someone who helped to diversify the music industry landscape
Missy Elliott - for her all-around talent and abilities.
Pharell Williams - same as above.
Prince - for his diverse musical abilities.
Follow your dreams, stay true to yourself, and don’t ever give up. Stay resilient.
Be polite and don’t be afraid to ask questions.
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